The Truth About of Social on Mobile – Onswipe Research
May20

The Truth About of Social on Mobile – Onswipe Research

Mobile and social go together like two peas in a pod. Mobile devices are on us all day long and allow us to constantly consume content. Social allows us to amplify what we’re reading and find interesting. At Onswipe, we have the 4th largest audience in the US on iOS according to comScore, which gives us valuable insights into how people are using social sharing. WE’LL ANSWER QUESTIONS SUCH AS: Is Twitter growing? How big is Pinterest...

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According to @Onswipe: The Complete Data Report on iOS 7.1 Growth
Mar18

According to @Onswipe: The Complete Data Report on iOS 7.1 Growth

iOS growth always intrigues folks, so we thought we’d put together a small report featuring the growth of iOS 7.1 within its first week. We also compare it to the growth of iOS 7 when it was first introduced. iOS 7.0 to iOS 7.1 Growth – Onswipe Research from...

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[Apple] The Truth About How Fast Frustrated Apple Users Are Upgrading To iOS 7.1
Mar12

[Apple] The Truth About How Fast Frustrated Apple Users Are Upgrading To iOS 7.1

Less than 48 hours after its launch, iOS 7.1 is a rousing success. Users have been frustrated with the slowness and bugs of iOS 7 since its launch last year. Below is research from Onswipe’s platform about how fast users are upgrading. As of publishing, close to 12% of iOS users are already on...

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Onswipe research shows Apple iAd Revenue Lags Way Beyond The App Store
Mar11

Onswipe research shows Apple iAd Revenue Lags Way Beyond The App Store

We did a bit of digging to research how much Apple is skewed towards app revenue over advertising. It’s pretty clear that Apple isn’t taking iAd seriously as the growth and revenue is a rounding error. Compared to its peers like Facebook, where half their revenue comes from mobile, it shows that Apple is taking a half measured approach to advertising. Big opportunity for other rich media...

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Onswipe research shows that iOS users care about security as 50% + upgrade to iOS 7.0.6
Mar07

Onswipe research shows that iOS users care about security as 50% + upgrade to iOS 7.0.6

The following is research from Onswipe showing that iOS users deeply care about security.  iOS 7.0.6 was released recently as a hotfix to the gotofail fix.  In less than two weeks, over 50% of users already upgraded to the new version of iOS.  Onswipe is the 4th largest media supported platform on iOS.  This data is from a sampling of approximately 17.7 million iOS...

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Who is winning the newsreader war on iPad? The showdown between Pulse, Flipboard, Zite, and News360
Mar02

Who is winning the newsreader war on iPad? The showdown between Pulse, Flipboard, Zite, and News360

Who is winning the newsreader war on iPad? from onswipe Over the past 3 years, the iPad has enabled an entirely new space to appear – the social newsreader. Startups have raised hundreds of millions of dollars, been acquired by big media conglomerates, and even raised from the dead by other companies to win this coveted space. After looking at usage from 60,000,000+ users of the Onswipe platform from November 13th-January 13th,...

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